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OUR JEANS SHOP NOW
OUR TEES SHOP NOW

MEDIA LOVE

They are definitely my go-to for the office as they are so flattering and magically keep their shape all day. 

VOGUE

More focus on timeless silhouettes than on trend flourishes, the wear-forever offerings are made of premium fabric. 

IN STYLE

Love these jeans because they are a true black rinse that will not fade. 

ELLE

The kind of wear-everywhere basics that are woefully underrepresented in most retail stores. 

THE DAILY FRONT ROW

They're so comfortable, that I can't stop wearing them. And the black resin wash makes them super versatile, too.

FASHIONISTA

Amazing skinny jeans are sleek, timeless, slim-fit, and comfortable.

WHO WHAT WEAR

IT'S TIME TO GET REAL

Our difference: quality for all, radical simplicity, true denim love.

Roller Wide leg- Ice
$300
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ROLLER WIDE LEG
Roller Wide leg- Ice
$300
DESCRIPTIONOur loved Brighton fit in a new style way.  High rise Wide...
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Sailor pant camel plaid
$255
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New favorite- Sailor pant
Sailor pant camel plaid
$255
DESCRIPTIONhigh rise ankle length stove pipe wide leg in a printed denimSize...
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Sailor pant camel plaid
$255
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introducing vegan leather
Sailor pant camel plaid
$255
DESCRIPTIONhigh rise ankle length stove pipe wide leg in a printed denimSize...
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QUALITY FOR ALL

Quality is more than fabric (Japanese denim) or fabrication (Designed in NY. Produced in LA.). Our enduring quality stems from fit (for all shapes and sizes) and feeling (wear-forever, wear-anywhere).

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RADICAL SIMPLICITY

Denim is by nature ageless and gains beauty over the years. This in itself is so beautiful. So rather than chase fast-moving trends, we obsess about making jeans that are TIMELESS. 

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TRUE DENIM LOVE

We’re not here to tell you what fashion is. We’re here to make timeless denim the CORE OF EVERY BODY'S WARDROBE. From there the style canvas is yours. There is no right or wrong answer.

We only pose the question: how will you express your true self?

OUR VALUES