MEDIA LOVE
IT'S TIME TO GET REAL
Our difference: quality for all, radical simplicity, true denim love.

QUALITY FOR ALL
Quality is more than fabric (Japanese denim) or fabrication (Designed in NY. Produced in LA.). Our enduring quality stems from fit (for all shapes and sizes) and feeling (wear-forever, wear-anywhere).
RADICAL SIMPLICITY
Denim is by nature ageless and gains beauty over the years. This in itself is so beautiful. So rather than chase fast-moving trends, we obsess about making jeans that are TIMELESS.


TRUE DENIM LOVE
We’re not here to tell you what fashion is. We’re here to make timeless denim the CORE OF EVERY BODY'S WARDROBE. From there the style canvas is yours. There is no right or wrong answer.
We only pose the question: how will you express your true self?