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OUR PHILOSOPHY

Our clothes are REAL not RADICAL

WINTER CORDUROY

OUR JEANS SHOP NOW
OUR TEES SHOP NOW

MEDIA LOVE

They are definitely my go-to for the office as they are so flattering and magically keep their shape all day. 

VOGUE

More focus on timeless silhouettes than on trend flourishes, the wear-forever offerings are made of premium fabric. 

IN STYLE

Love these jeans because they are a true black rinse that will not fade. 

ELLE

The kind of wear-everywhere basics that are woefully underrepresented in most retail stores. 

THE DAILY FRONT ROW

They're so comfortable, that I can't stop wearing them. And the black resin wash makes them super versatile, too.

FASHIONISTA

Amazing skinny jeans are sleek, timeless, slim-fit, and comfortable.

WHO WHAT WEAR

IT'S TIME TO GET REAL

Our difference: quality for all, radical simplicity, true denim love.

DENIM SHIRT- vintage wash
$195
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The Love jean- Skyline
$275
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THE LOVE JEAN
DENIM SHIRT- vintage wash
$195
DESCRIPTION Boxy and cropped denim shirt with fray edge.   Materials &...
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The Love jean- Skyline
$275
DESCRIPTIONHigh Rise slim fit boot cut jean with vintage inspired pocket detail....
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BRIGHTON JEAN boardwalk
$230
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BRIGHTON WIDE LEG
BRIGHTON JEAN boardwalk
$230
DESCRIPTIONHigh Rise slim fit wide leg jean with bone button detail. Light weight Japanese...
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Cardigan Black
$140
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HR straight leg- Main beach
$230
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STRAIGHT LEG
Cardigan Black
$140
DESCRIPTIONRibbed deep V cardigan with horn button detailsMaterials & Care100% cotton, American knitMachine...
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HR straight leg- Main beach
$230
DESCRIPTIONHigh Rise slim fit straight leg jean with cropped inseam and hidden...
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QUALITY FOR ALL

Quality is more than fabric (Japanese denim) or fabrication (Designed in NY. Produced in LA.). Our enduring quality stems from fit (for all shapes and sizes) and feeling (wear-forever, wear-anywhere).

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RADICAL SIMPLICITY

Denim is by nature ageless and gains beauty over the years. This in itself is so beautiful. So rather than chase fast-moving trends, we obsess about making jeans that are TIMELESS. 

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TRUE DENIM LOVE

We’re not here to tell you what fashion is. We’re here to make timeless denim the CORE OF EVERY BODY'S WARDROBE. From there the style canvas is yours. There is no right or wrong answer.

We only pose the question: how will you express your true self?

OUR VALUES